Overview
TRiFOCAL’s Test and Learn approach
In order to optimise the campaign’s messaging, tone and style, we adopted a ‘Test and Learn’ approach across the first three waves, combining delivery and evaluation activity in 2-3 London boroughs at a time. The feedback and learnings from each wave informed the planning and direction for subsequent waves; and the consequent recommendations for future activity.
Contact name: TRiFOCALContact email: trifocal@wrap.org.uk
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